Clicks to Customers

In this episode of the Clicks to Customers Podcast, StubGroup CEO John Horn sits down with Matt Bailey — marketing educator, author, podcaster, and founder of SiteLogic — to talk about what marketers often get wrong about analytics and how to fix it.They cover:-Why most marketers aren't trained in analytics-How to align marketing with business goals-Tactical tools Matt recommends (including Piwik PRO)-How AI is changing SEO and content strategy-Why YouTube is Matt’s favorite long-term organic play-What marketers should know about TikTok in 2025📌 Whether you're a marketing pro, team leader, or just getting started, you'll walk away with clear, actionable insights to level up your strategy.🔗 Links mentioned:Learn more about Matt’s training: https://www.sitelogic.comExplore StubGroup: https://www.stubgroup.com👤 Connect with our guest:Matt Bailey — https://www.sitelogic.com💡 Want help turning clicks into customers? Book a free strategy session with StubGroup at https://www.stubgroup.com#ClicksToCustomers #StubGroup #MarketingAnalytics #DigitalMarketingStubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Google advertising agencies in the world.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/🎬 Chapters0:00 – Intro0:25 – Meet Matt Bailey: Author, Trainer, Podcaster1:00 – The biggest marketing skill gap2:20 – Why marketers struggle with analytics4:00 – Strategy before channels5:40 – Content vs channels6:10 – Matt’s favorite analytics tool8:40 – Cookie tracking challenges10:00 – How to use analytics to improve UX12:00 – What conversion data really tells you13:30 – SEO vs business results14:00 – AI and the future of search16:45 – AI-generated content: worth it?18:30 – Ranking in AI tools like ChatGPT20:00 – Why video matters for marketers22:00 – Using analytics to evaluate video impact23:00 – A/B testing tools & CRO best practices24:30 – Why YouTube = compound interest26:00 – Organic vs paid marketing: the reality28:00 – Should marketers still be on TikTok?30:00 – Who Matt’s training is for32:00 – Wrap-up & where to find MattConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/#googleadsaccount #googleads #accountsuspended #StubGroupWelcome to the Clicks to Customers podcast! StubGroup CEO John Horn hosts a special guest in this episode. Get insights and tips on turning clicks into customers, as well as online advertising and business growth with these excellent marketing insights. #DigitalMarketing #LeadGeneration #GoogleAds #MarketingShow #OnlineMarketing

"If you're selling socks with great ROAS but no margin—you're doing it wrong."In this episode of Clicks to Customers, StubGroup CEO John Horn is joined by Duane Brown, founder of Take Some Risk, for an eye-opening chat on what actually drives profitability in modern e-commerce.From the real-world impact of tariffs to why mobile UX is make-or-break, Duane brings sharp, honest insights from managing paid media for DTC brands across the U.S., Canada, and Europe.🔍 What You’ll Learn:Why ROAS is a vanity metric if you don’t understand marginHow brands are adapting to rising tariffsSmart ad strategy across Google, Meta, Microsoft & TikTokWhy most brands are leaving Amazon (and if Shops are worth it)How to optimize mobile UX for conversionsThe story behind the name Take Some Risk—and why risk is essential for growth📌 Mentioned in This Episode:Duane Brown's agency: https://www.takesomerisk.comDuane Brown on LinkedIn: https://www.linkedin.com/in/duanebrown🔗 StubGroup: https://stubgroup.com🎙️ More episodes: Clicks to Customers on YouTube📣 Like, comment, and subscribe for more expert insights into scaling your business with digital ads.⏱️ Chapters (Timestamps)00:00 - Intro: Meet Duane Brown00:30 - How Take Some Risk Got Started01:50 - Early Agency Days & Ecom Focus02:30 - Tariffs & Pricing Strategy05:30 - Should You Tell Customers About Price Increases?07:00 - Profitability vs. Platform Metrics08:30 - Product Mix, Margins & ROAS Myths10:00 - Sock Story: Why Good Ads Can Still Lose Money13:00 - Attribution Tools: Google, Meta, GA4, Shopify15:00 - Are Shops Worth It? (TikTok, Meta, Amazon)17:00 - The Mobile Experience Mistake Most Brands Make20:00 - How to Fix a Bad Checkout Flow23:00 - Why He Named It "Take Some Risk"25:00 - Final Thoughts: Risk, Resilience & GrowthStubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Google advertising agencies in the world.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Why don’t beautiful websites convert? What’s the ROI of ugly design? 🤔 In this episode of Clicks to Customers, StubGroup CEO John Horn chats with Brian Massey, founder of Conversion Sciences, to explore the science (and psychology) behind conversion rate optimization (CRO).Brian breaks down:-Why "conversion rate optimization" is a misleading term-How to analyze your website like a digital store-What AB testing really requires (and why small businesses should rethink it)-The heartbreaking truth about why ugly websites often perform better-How AI is revolutionizing CRO—but not how you thinkWhether you're an eCommerce manager, lead gen marketer, or founder looking to make more from your traffic, this episode will challenge how you think about design, data, and digital experience.👇 Chapters & Time Stamps Below⏱️ Chapters00:00 – Intro: Meet Brian Massey, the Conversion Scientist01:00 – What CRO really means (and why the name is misleading)02:30 – How to treat your site traffic like a giant focus group05:00 – Analytics 101: Most business owners miss this06:45 – Why total redesigns are usually a bad idea08:15 – Testing with purpose: Every site change should be a test09:45 – Common mobile conversion killers (and how to find them)11:00 – Why design teams often sabotage conversions12:00 – The sad truth: Ugly pages often win12:45 – A/B testing for low-traffic sites—Is it even worth it?15:00 – Home run testing for small sample sizes16:30 – Radical vs. subtle test changes—What works best?20:00 – AI in CRO: Personalization and copy rewriting23:00 – How AI helps build smarter personas (fast)25:30 – GA4 vs Universal Analytics: Brian's take28:30 – Should your business hire a data utility expert?29:45 – Who Conversion Sciences works with & how to connect🔗 Links MentionedConversion Sciences: https://conversionsciences.com/BrowserStack: https://www.browserstack.com/Unbounce: https://unbounce.com/Google Analytics (GA4): https://marketingplatform.google.com/about/analytics/StubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Google advertising agencies in the world.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Ever wonder what people are really Googling about Google Ads? In this candid and fast-paced Q&A session, we run through the most searched autocomplete questions on Google Ads—from "Is Google Ads worth it?" to "Can you fix a suspended account?"Whether you're just getting started or trying to figure out why your account was suspended, we’ve got you covered with real answers (and no corporate fluff). As a Premier Google Partner, StubGroup has helped over 2,000 businesses navigate the wild world of Google Ads—and in this video, we’re pulling back the curtain.What you’ll learn:🎯What Google Ads actually is (spoiler: it's more than just search)🎯How Google Ads uses AI and machine learning🎯The truth about whether Google Ads helps SEO🎯How to avoid Google ad suspensions—and what to do if you're hit📌 Need help with Google Ads?Visit us at https://stubgroup.com — Let’s fix your ad account or optimize your campaigns the right way.🧠 Timestamps below for easy navigation!⏱️ Chapters00:00 - Intro: What Are People Googling About Google Ads?00:05 - What Is Google Ads and How Does It Work?00:40 - What Do Google Ads Look Like?01:00 - Is Google Ads Worth It?01:34 - Google Ads & AI: What’s Changing?02:00 - Who Is StubGroup?02:33 - Can StubGroup Help With Google Ads?02:53 - Is StubGroup a Google Compliance Expert?03:31 - Common Google Ads Autocomplete Questions03:43 - Does Google Ads Work for Every Business?04:11 - Does Google Ads Affect SEO?04:51 - Does Google Ads Charge for Impressions?05:11 - Does Google Ads Call You?05:52 - Google Ads Suspension Autocomplete06:01 - How Long Does a Google Suspension Last?06:39 - How to Appeal a Google Ads Suspension07:10 - How to Avoid Google Ads Suspension07:59 - Google Ads Suspended: Can You Fix It?08:24 - Final Thoughts🔗 Links Mentioned🌐 https://stubgroup.com🚨 Google Ads Policy CenterStubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Google advertising agencies in the world.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X:   / stubgroup  📱 Like us on Facebook:   / stubgroup  👥 Connect with us on LinkedIn:   / stub-group  📷 Follow us on Instagram:   / stubgroupadvertising  

In this episode of Clicks to Customers, John sits down with Glib Hodorovskyi, co-founder of ConversionRate.Store, to dig deep into conversion rate optimization (CRO). Glib shares insights from running over 4,000 experiments, outlines a proven CRO process, and reveals why A/B testing is often done wrong—especially by small businesses. From statistical pitfalls to scaling upsells, this episode is packed with practical tactics for making the most of your website traffic.🌐 ConversionRate.Store – Learn more about Glib’s CRO agency, explore case studies, and get in touch.

Google just introduced a brand new campaign type—AI Max for Search—and it could change how advertisers manage search ads moving forward. In this video, John explores what AI Max is, how it borrows from Dynamic Search Ads, what’s new (like ad group-level location targeting and asset automation), and what we still don’t know.We also unpack Google’s push toward full AI-powered campaign creation and the early beta rollout starting this month.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/🎬 Chapters00:08 – What is AI Max for Search?01:10 – Keyword Matching + Dynamic Ad Similarities02:15 – Google Renames Automatically Created Assets03:50 – New Location Targeting Options04:37 – URL Parameters & Search Term Visibility05:50 – Reporting Improvements06:30 – Final Takeaways & What to Watch ForConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

On May 1st, 2025, Google announced new ad transparency requirements—and they’re rolling out fast. In this episode, John Horn breaks down exactly what’s changing with Google Ads, including the new rule requiring payment profile names to be displayed starting May 31, and what’s coming in Phase 2 on June 30.You’ll also hear exclusive details not included in Google’s official announcement, based on direct communication with Google’s team. If you manage Google Ads for yourself or clients, this update could impact how your brand appears across Google platforms. Stay ahead of the changes—this is your heads-up.⏱️ Timestamps • 00:00 – Introduction • 00:11 – Google’s Policy Update Overview • 01:25 – The New Rule: Displaying Payer Names • 02:33 – When It’s Happening (May 31 & June 30) • 03:50 – What You Can Edit in June • 04:15 – What’s Still Unclear from Google • 05:00 – Final Takeaways & What to Watch For#GoogleAdsUpdate #AdTransparency #DigitalMarketing #GooglePolicyChange #PPCUpdate #AdvertiserVerification

In this episode of the Clicks to Customers Podcast, host John Horn (CEO of StubGroup) sits down with Besnik Vrellaku, the founder of Salesflow.io, to unpack how he scaled a bootstrapped SaaS from zero to over 1,000 customers.Besnik shares his journey launching 8+ MVPs before finding product-market fit, how his team used cold outreach and Facebook communities to drive early growth, and what he's learned about scaling without compromising product quality. They also explore how AI is transforming outbound sales and why personal branding is the new competitive edge in crowded markets.If you're building a SaaS, agency, or B2B company, this is a masterclass in growth marketing, lead generation, and operational scalability.👉 Try Salesflow.io: https://salesflow.io📱 Connect with Besnik on LinkedIn: https://www.linkedin.com/in/besnikveralaku/🔔 Subscribe for more expert interviews on marketing, sales, and growth.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/🎬 Chapters00:00 - How Salesflow.io Scaled with Communities & Influencers00:43 - Intro to Besnik Veralaku & Salesflow.io01:48 - What Salesflow.io Actually Does02:44 - How the Company Started & Evolved04:21 - Bootstrapping, Cost-Effective Lead Gen & Predictable Revenue06:13 - Using Communities to Scale (Facebook Groups & Influencers)08:00 - Why Growth Hacking Worked & What Changed09:40 - What Is an MVP & Why It Matters11:00 - Early MVP Experiments & Testing Strategy12:20 - Who Uses Salesflow & Why14:00 - How They Got Their First 100 Customers15:25 - The “Eat Your Own Dog Food” Mentality16:30 - Early Challenges: Product Fit & Scaling Pains18:00 - Managing Growth Without Breaking Ops20:15 - Waitlists vs. Packaging Scalable Services23:00 - Scaling Agencies with Software as a Backbone24:15 - Differentiation in a Crowded SaaS Market26:00 - Why Personal Branding Beats Product Features27:30 - Business Model Innovation & Specialization29:45 - Google Ads Policy Expertise as a Differentiator31:15 - AI Integration: Personalization, Copywriting, Sentiment Analysis34:00 - Using AI-Generated Video for Outreach36:00 - Final Advice: Experiment, Track Everything, Iterate36:39 - Where to Connect with Besnik & Try Salesflow.ioConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

In this episode of the Clicks to Customers podcast, John Horn sits down with Milosz Krasinski, the founder of Chili Fruit, to discuss the secrets to effective SEO and link building. Milosz dives deep into the importance of backlinks, the challenges of link building, and the strategies that have helped his team thrive in the SEO world. He also shares valuable insights on the evolution of digital PR and the role of content in building a strong SEO foundation.Milosz talks about the misconceptions surrounding high-authority links and how to evaluate them for true SEO value. Plus, learn why SEO is a long-term game—like building a six-pack in the gym—and how to stay consistent for lasting results.If you're looking for practical SEO advice, this episode is packed with insights that will help you scale your business and improve your organic search rankings. Don’t miss it!StubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Google advertising agencies in the world.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/🎬 Chapters00:00 – Introduction to Milosz Krasinski & Chili Fruit02:46 – How Link Building Became a Key Focus for Chili Fruit03:16 – The Mystery Behind Link Building & the Role of Backlinks in SEO05:07 – Digital PR & Content Marketing: How They Boost SEO08:48 – Why Link Building is Like a Long-Term Gym Commitment10:16 – Is Digital PR Still Effective?13:43 – Press Releases in the Digital Age: Are They Worth It?16:19 – Misconceptions About Link Building and Domain Authority19:22 – The Role of Fresh Content in SEO & ChatGPT's Impact21:37 – ChatGPT vs. Google: How AI is Changing SEO24:16 – Is ChatGPT a Threat to Google’s Dominance in Search?27:04 – Common Misconceptions About Link Building: DR80 and More30:17 – The Comparison Between Link Building and Bitcoin Investments32:49 – How to Invest Smartly in SEO & the ROI of Link Building33:43 – The Connection Between PPC and SEO: A Winning Strategy36:05 – Is Digital PR the New Casino for Marketers?39:33 – The Importance of Realistic Expectations in SEO42:23 – PPC vs. SEO: Which Should You Focus On?44:35 – Every Link You Build is a Digital Asset45:55 – Why Digital Marketers Need to Understand the Big Picture48:42 – Marketing Strategies: Creating Touch Points & Building Brand Recognition51:03 – Wrapping Up: Key Takeaways from Milosz KrasinskiLinks mentioned:Chili Fruit Website: https://www.chilifruit.comContact Milosz: https://www.chilifruit.com/contactConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Got your Google Ads account suspended? You're not alone — and we're here to help.In this special Q&A session, the StubGroup Suspension Team sits down to answer your most asked questions about Google Ads suspensions, reinstatement strategies, compliance tips, and how to avoid getting suspended again.🔎 In this video, you’ll learn:-Why Google suspends accounts (and what they aren’t telling you)-How long it really takes to get reinstated-What to do if your appeal gets denied-Secrets to staying compliant moving forward-Pro tips from our expert Suspension Team!✅ StubGroup has helped hundreds of businesses get back on Google — and we’re sharing the inside scoop you won't hear anywhere else.💬 Have a suspension issue we didn’t cover? Drop your question in the comments!🔔 Subscribe for more expert tips on Google Ads success, suspension help, and digital marketing strategies!Get Expert Help With Your Suspension ➡️ https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/