Clicks to Customers

In this episode of the Clicks to Customers Podcast, John Horn talks with Aleasha Bahr, host of the podcast Sales is Not a Dirty Word and creator of the Black Sheep Sales Method. Aleasha explains her unique approach to sales, which is all about "fitting" instead of traditional selling tactics. She shares her journey into sales, how to avoid nightmare clients, and offers practical tips to help small business owners build a sustainable sales process.If you're tired of the high-pressure sales tactics and are looking for a more authentic way to close deals, this is the episode for you. Aleasha's approach to "fitting" sales is not only effective but also builds trust with your clients, leading to long-term relationships.Check out Aleash's book Black Sheep Sales and her podcast Sales is Not a Dirty Word to learn more about her sales methodology!Aleasha's Book - Black Sheep Sales https://www.blacksheepsalesbook.comAlicia's Podcast - Sales is Not a Dirty Word https://www.salesisnotadirtyword.comConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Struggling with Google Ads verification? In this video, we break down what you need to know about Google’s advertiser and business operations verification processes. Learn how to stay compliant, avoid ad suspensions, and pass verification smoothly.As a Premier Google Partner, StubGroup has helped thousands of businesses navigate Google’s policies. If you’re facing verification challenges, watch this video and get expert insights!🔍 Key Topics Covered:- What is Google Advertiser Verification?- What is Business Operations Verification?- Step-by-step process to complete verification- How to avoid common mistakes- Advanced verification for high-risk industries👉 Need help with Google Ads verification? Visit https://stubgroup.com/verification-lp/ for expert assistance!

Has your Google Merchant Center account been suspended for misrepresentation? You're not alone! Misrepresentation is the #1 reason for Merchant Center suspensions, but Google doesn’t tell you exactly what’s wrong.In this episode, we share a real-life case study of how we helped a new eCommerce business fix its Google Merchant Center suspension and get back online. We’ll break down the common causes of misrepresentation, the step-by-step recovery process, and how to prevent future suspensions.💡 Need professional help? Contact www.stubgroup.com – We specialize in fixing Google Ads & Merchant Center suspensions!🎬 Chapters00:00 Introduction – Why Google Suspends Merchant Centers01:15 Misrepresentation Suspensions Explained02:30 Real-Life Case Study: A New Business Facing Suspension04:10 What Google Looks for in a Legitimate Business06:00 How to Fix a Suspended Merchant Center Account07:45 Why Your Business Needs an Online Presence (Google's Perspective)09:30 Building Trust with Google (Reviews, Social Proof, & More)11:00 Step-by-Step Process to Appeal & Get Reinstated13:15 What to Do If Google Stops Letting You Request Reviews15:00 How StubGroup Can Help You Fix Your Suspension16:30 Final Tips & Next StepsConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/#googleadsaccount #googlemerchantcenter #googleads #accountsuspended #StubGroup

In this episode of the Clicks to Customers, John chats with Kaleb Steele, founder of Steele Solutions, about the latest SEO strategies and how AI is transforming content marketing.
💡 What You’ll Learn:
✅ How Google’s AI Overviews are changing SEO
✅ Why quality backlinks now matter more than quantity
✅ How AI-driven content modules save time & improve rankings
✅ The truth about local vs. national SEO
✅ Why Google Business Profiles & social signals are crucial
Connect with Kyle:
--------------------------------------------------
🔗 Learn More: https://steelesolutions.ai/
👥 Connect on LinkedIn: https://www.linkedin.com/in/kaleb-steele-316601225/
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://twitter.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

John shares his insights and predictions about Google Ads in 2025.
From the growing impact of ChatGPT on search behavior to Google’s integration of AI overviews and changes in tracking, John breaks down what businesses and advertisers need to prepare for in the year ahead.
Key topics include:
• The rise of ChatGPT as a search engine and its effect on Google.
• How AI overviews are reshaping Google’s search engine results page (SERP).
• Challenges in tracking conversions and the impact of privacy regulations.
🚀 Dominate Google Ads and grow your business: https://stubgroup.com/

In this episode of the Clicks to Customers, John chats with Paul Kleen, Founder and CEO of PitchIt.ai.
Discover how PitchIt is transforming the sales funnel by using AI-powered voice and text agents to qualify leads faster and more efficiently than ever before.
Paul shares insights into how PitchIt integrates with tools like Meta (Facebook & Instagram), handles multi-channel outreach, and delivers customized AI solutions for businesses of all sizes. They discuss the challenges of manual lead qualification, the future of AI in sales, compliance with new TCPA regulations, and how AI is addressing common misconceptions about hallucinations and bugs.
If you’re looking to improve your customer experience, streamline your sales process, or stay compliant with upcoming regulatory changes, this episode is for you!
🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
🎬 Chapters
00:00 - Intro to Paul Kleen and PitchIt.ai
01:43 - What is PitchIt and How It Works
03:25 - Handling Form Submissions with AI
05:08 - AI vs Manual Outreach: Speed and Efficiency
09:13 - Customizing AI Voices for Businesses
11:23 - Addressing AI Hallucinations and Bugs
16:34 - Comparing AI to Human Performance in Sales
20:55 - AI Solutions for Large and Small Businesses
24:00 - AI for Chat and Social Media DMs
26:12 - Questions Businesses Should Be Asking About AI and Compliance
28:46 - How to Learn More About PitchIt.ai
Connect with Paul & PitchIt:
--------------------------------------------------
🌐 Learn more about PitchIt: https://pitchit.ai
👥 Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulkleen/
📄 Stay compliant with TCPA laws: Watch for PitchIt’s Forbes article on January 27th
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://twitter.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

In this episode, John digs into Google Ads updates, Meta (Facebook & Instagram) ad tips, TikTok advertising insights, and the future of platforms like Amazon, Pinterest, Snapchat, and X (formerly Twitter).
He covers everything you need to know about AI-powered ad tools, tracking and attribution challenges, and how economic changes and new ad laws like TCPA and TikTok regulations will affect your campaigns.
Plus, he explores the consolidation of PPC platforms and provides remarketing best practices for 2025.
🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
🎬 What's Inside:
🔍 Google Ads Predictions 2025
📱 Meta Ads Trends (Facebook & Instagram)
🎯 TikTok Ads Growth + New Laws
🛒 Amazon Ads & E-Commerce Updates
🛍️ Social Commerce Strategies
🤖 AI for Ads: Image & Video Generation
🔍 Tracking & Attribution in 2025
📌 Pinterest & Snapchat Ad Updates
🧑‍⚖️ Ad Legislation (TCPA, TikTok, and Google)
♻️ Remarketing Tips for 2025
📉 Economic Shifts and Ad Spend
⚙️ PPC Platform Consolidation Trends
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://twitter.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

On this episode of Clicks to Customers, John Horn chats with Shanif Dhanani, founder of Locusive, about how SaaS providers and e-commerce businesses can use AI agents to transform customer experiences and drive conversions.
Shanif shares:
• What AI agents are and how they differ from ChatGPT
• Examples of AI agents in action: From onboarding to smarter searches
• How to integrate AI into platforms like Slack, HubSpot, and Shopify
• Pay-per-use pricing models and experimenting with revenue sharing
• The future of AI agents: Opportunities and challenges
Whether you’re in SaaS, e-commerce, or just curious about the future of AI, this episode is packed with insights to keep you ahead of the curve.
Connect with Shanif & Locusive on Social Media:
--------------------------------------------------
👥 Connect on LinkedIn: https://www.linkedin.com/in/shanifdhanani/
🖥️ Find out more: https://www.locusive.com/
🐦 Follow on X: https://x.com/locusive
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://twitter.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Join John and Lucian from the Stub Group team as they share the latest updates on the state of Google Ads suspensions as of November 2024.
Discover how Google is streamlining (and sometimes complicating) their appeal processes, what it means for your suspended ad accounts, and how to prepare and respond effectively.
Learn why Google’s quicker response times might be a double-edged sword and how to ensure your website and campaigns are fully compliant before submitting appeals.
StubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Google advertising agencies in the world.
🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
🎬 Chapters
01:30 Limited Account Access & Simplified Appeal Forms
02:25 Preparing Your Website & Campaigns Before Appealing
02:55 Automated vs. Vendor Teams: Getting a Human Review
04:13 Faster Responses & Expert Support from Stub Group
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://twitter.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

In this episode of Clicks to Customers, John sits down with Dan Balcauski, founder and Chief Pricing Officer at Product Tranquility, to demystify B2B SaaS pricing.
Whether you’re a B2B SaaS CEO, marketer, or product manager, this episode is packed with actionable insights to help you price smarter and grow your business.
Dan shares:
• How value and pricing are connected
• The 3 C’s of pricing: Cost, Competition, Customer Value
• Frameworks for choosing between per-seat and usage-based pricing
• The biggest mistakes SaaS companies make with pricing
• How AI is shaping SaaS pricing strategies
Connect with Dan
--------------------------------------------------
Visit Product Tranquility: www.ProductTranquility.com
Follow Dan on LinkedIn: https://www.linkedin.com/in/balcauski/
Listen to Dan’s podcast: https://www.producttranquility.com/saas-scaling-secrets/
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://twitter.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/