Clicks to Customers

In this Clicks to Customers episode, John Horn interviews Michael Buzinski, President of Buzzworthy Integrated Marketing and author of The Rule of 26.They discuss how B2B service businesses can simplify their marketing, avoid “random acts of marketing,” and use frameworks like the Rule of 26, Focus to Fit, and P3P to grow more profitably.They also dig into pricing strategies, client qualification, productized services, and how to create a single point of entry that accelerates sales.Links mentioned:Michael Buzinski: https://buzzworthy.biz/Rule of 26: https://ruleof26.com/Buzzworthy Marketing Podcast: https://buzzworthy.biz/podcast/Learn more about StubGroup: https://stubgroup.com/Chapters0:00 Intro0:51 Meet Michael “Buzz” Buzinski1:54 Random acts of marketing and why they fail3:01 The Rule of 26 explained4:42 Why only 3 KPIs matter most6:07 Single point of entry strategy7:12 Focus to Fit framework9:00 Productizing services and creating quick wins11:25 Applying frameworks to StubGroup example13:36 Triage offers and flat-rate diagnostics16:19 The P3P client fit framework19:03 Culture fit, delivery fit, and profit fit21:00 Why simplifying your offer accelerates growth23:56 Avoiding bad-fit clients and saying no27:23 Why premium clients are easier than low-budget ones29:00 Guardrails for qualifying prospects31:02 Buzz’s mission to create 17 million jobs33:44 Free gift: Rule of 26 bookConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Some products are simply off-limits on Google Ads . . . but the rules aren’t always as clear as you’d think.In this video, John from StubGroup walks you through the main product categories Google prohibits, plus the nuances and exceptions that could keep your ads compliant.You’ll learn:- The top prohibited categories (explosives, firearms, certain supplements, recreational drugs, etc.)- Surprising items that still get flagged (even if they’re allowed)- How “keywords” on your site can trigger violations- Steps to navigate policy inconsistencies and exceptions

In this video, we show you exactly how to cancel a Google Ads account and explain what canceling actually means.Canceling a Google Ads account is simple. Log in, go to Admin - Preferences, and under Account Status, choose "Cancel my account." You can reactivate it later with just a click, so this isn't permanent deletion—it's just pausing the account and signaling to Google that you're not planning to use it for now.We also explain why canceling an account might be helpful, especially if you're dealing with a Google Ads suspension or policy violation. Having multiple accounts without realizing it can sometimes cause issues like being flagged for circumventing or account abuse. In some cases, canceling unused accounts and showing that to Google during an appeal can improve your chances of getting a suspension lifted.You’ll also learn:-What happens after you cancel an account-How long Google waits before auto-canceling inactive accounts-How to request a refund of unused ad spend-When canceling an account can help with suspension appeals

How many times can you appeal a Google Ads or Merchant Center suspension? In this episode, John from StubGroup explains how the appeal process really works . . . what’s true, what’s myth, and how to approach appeals strategically.You’ll learn:The truth behind the “three strikes” mythKey differences between Ads and Merchant Center appealsTips to improve your chances of reinstatementHow to avoid wasting valuable appeal opportunities👉 Free guide to fixing Google suspensions: stubgroup.com/stubgroup-google-policy-center👉 Learn how to reactivate a suspended account: stubgroup.com/how-to-reverse-a-google-ads-account-suspension

In this Clicks to Customers episode, John interviews Tom Roche, Owner of Total Turf. They discuss buying a home-services business, rebranding, overcoming Google/Yelp hurdles, and building a reviews-and-referrals flywheel. They also dig into job costing, crew retention, customer comms, and using Google Local Services to grow.Links mentioned:Tom Roche: https://www.tom-roche.com/Free resources in our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters:0:00 Intro0:51 Meet Tom Roche & Total Turf1:34 From experiential marketing to ADUs to turf2:49 Why acquire vs. start from scratch4:21 Deal criteria and choosing home services6:08 Operating in California realities7:31 Why proximity & owner-operator dynamics matter9:14 Keeping teams through ownership transitions13:01 Rebrand & digital assets (GBP, reviews)15:07 Marketing mix: print, LSA, referrals, lawn signs18:40 Turning projects into neighborhood showrooms19:37 Building a referral flywheel + great service22:27 Common SMB misses: reviews programs & job costing24:56 Tracking margins and key metrics27:12 Communication that fits your customer29:39 Consulting & how to contact Tom

Has your Google Merchant Center account been suspended for “misrepresentation”? You’re not alone — and in this episode, we’ll explain exactly what that means and how to fix it.The misrepresentation policy can flag your business for things like:Weak or missing contact infoUnrealistic pricing or out-of-stock productsNo clear return or shipping policiesFew reviews or trust signalsA weak digital footprintJohn from StubGroup, a Premier Google Partner, breaks down the most common reasons businesses get suspended, what Google looks for, and how to clean up your site to get reinstated.👉 Free guide to fixing Google suspensions: stubgroup.com/stubgroup-google-policy-center👉 Schedule a free consultation: stubgroup.com/how-to-reverse-a-google-ads-account-suspension

Got your Google Ads account suspended? You’re not alone — and we’re here to help.In this Q&A episode, the StubGroup Suspension Team answers the most common questions we hear from businesses facing suspensions, including:Why Google suspends accounts (and what they don’t tell you)How long reinstatement really takesWhat to do if your appeal gets deniedHow to stay compliant moving forwardPro tips from our expert Suspension TeamStubGroup has helped hundreds of businesses get back on Google, and in this episode we’re sharing insights you won’t find anywhere else.👉 Get our free guide to fixing Google suspensions: stubgroup.com/stubgroup-google-policy-center👉 Schedule a free consultation: stubgroup.com/how-to-reverse-a-google-ads-account-suspension

Why do so many marketing agencies stay busy but barely turn a profit?In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Marcel Petitpas, Co-Founder of Parakeeto, to unpack the hidden dysfunctions that kill agency margins—from unclear pricing models to disconnected operations and financial blind spots.Marcel explains the profit management framework Parakeeto uses to help agencies get aligned across sales, ops, and finance, and how even small process shifts can lead to massive improvements in profitability. If you run, work for, or partner with an agency, this episode is a must-listen.🔗 Resources mentioned:Parakeeto: parakeeto.comAgency Profit Toolkit: parakeeto.com/toolkitMarcel on LinkedIn: linkedin.com/in/marcelpetitpas

Jason Greenwood has been in e-commerce for 25 years . . . and he’s still obsessed. In this episode, he breaks down how legacy B2B companies can thrive online, why sales teams don’t need to fear e-commerce, and the biggest mistakes companies make when trying to modernize. From importing memory cards in the 90s to leading enterprise transformations today, Jason’s journey is full of insight (and some fire anecdotes too).Timestamps:00:00 – Intro to Jason Greenwood01:09 – How he stumbled into e-commerce in 199903:27 – Why he doubled down on B2B instead of B2C07:03 – The biggest pain points B2B companies face going digital14:18 – Why sales teams resist e-commerce—and how to win them over19:30 – How Jason pitches digital to skeptical sales reps24:40 – Existing vs. new revenue opportunities with e-commerce31:21 – When Jason doesn’t recommend e-commerce36:25 – Wildly niche businesses (like packaging for NASA)37:17 – Who Jason works with and how he helps

In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Brandon Gano, COO & Steward of Operations at HumanOp Technologies. They dive deep into HumanOp’s groundbreaking physics-based personality assessment—the only patented one of its kind—and explore how it’s revolutionizing hiring, team building, and leadership.Brandon explains how understanding physical traits can reveal authentic human behavior, why most assessments fail, and how companies are using this unique tool to build high-performing, harmonious teams. From roofing companies to leadership transformations, the stories and results are incredible.🔍 Learn how to optimize your people—not just for productivity, but for purpose.🚀 Take the HumanOp assessment yourself: https://www.humanop.com📌 Highlights:00:00 – Intro with John Horn01:00 – What is HumanOp and how does it work?08:00 – Using HumanOp for hiring & team alignment17:00 – How self-awareness impacts performance28:00 – Powerful client transformation stories32:00 – How to get started with HumanOp👉 Don’t forget to like, subscribe, and drop your thoughts in the comments!Connect with Brandon:LinkedIn: https://www.linkedin.com/in/brandongano/Email: brandon@humanop.comConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/#googleadsaccount #googleads #accountsuspended #StubGroup