Clicks to Customers

Google announced changes to its dishonest pricing practices policy (a subcategory of Misrepresentation) on September 23, 2025, with enforcement beginning October 28, 2025.In this video, StubGroup CEO John Horn explains:-What the updated dishonest pricing policy means-Key examples Google flagged (bait-and-switch tactics, price exploitation, misleading free trials)-How this impacts subscriptions, SaaS, locksmiths, apps, and more-What actions you should take now to stay compliant and avoid suspensionsRead Google's announcement: https://support.google.com/adspolicy/answer/16502634?hl=enRead StubGroup's full 2025 Suspensions Report → https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Dishonest Pricing Practices update0:25 When the policy takes effect (Sept 23 & Oct 28, 2025)0:54 Clear and conspicuous pricing disclosure explained1:42 Bait-and-switch tactics vs. loss leaders3:56 Price exploitation (example: locksmiths)5:37 Misleading app installs and free trials6:43 How to prepare your website and landing pages7:05 Enforcement date reminder and next stepsConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Google cracked down harder than ever in 2024, suspending over 39 million advertiser accounts. And early data from 2025 shows the trend isn’t slowing down.In this video, StubGroup CEO John Horn walks through our latest suspension study and shares insights you won’t find anywhere else:-The most common Google Ads suspension types in 2025-How many advertisers and ads were suspended last year-Estimates for Google Merchant Center suspensions and Business Profile takedowns-The industries most likely to be hit (affiliates, healthcare, finance, and more)-How long it takes to fix suspensions, and why appeals are harder now- Google’s new AI-driven review system and transparency updatesRead the full 2025 Suspensions Report → https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/Get our free guides to fixing Google suspensions: https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Why suspensions matter in 20250:50 Top suspension reasons: Circumventing Systems & Unacceptable Business Practices1:56 How many accounts and ads were suspended in 20242:30 Google Merchant Center suspensions (estimates)3:04 Google Business Profile suspensions3:42 Policy combinations and verification suspensions5:02 Limited ad serving explained5:55 Industries hit hardest in 20256:35 Can working with an agency prevent suspensions?7:22 Ad transparency and phishing scams8:37 How long it takes to fix suspensions9:09 AI-driven reviews and changing appeal forms10:47 Harder to fix issues after June 2024 freeze11:15 Steps to take if you are suspendedConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Low-quality or deceptive landing pages are a common reason for Google Ads disapprovals or even account suspensions.In this video, StubGroup CEO John Horn explains:-What Google considers a low-quality or deceptive landing page-Common mistakes (thin content, copied text, image-only pages, fake reviews, broken URLs)-Best practices for compliance (original content, privacy policy, working homepage, clear navigation)-How to improve user experience and avoid red flagsGet Our Free Website Audit Guide → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro – Why landing page quality matters0:19 Lacking original content0:56 How affiliates can stay compliant1:26 Not enough content (thin pages)1:39 Image-only landing pages and crawling issues2:04 Missing privacy policy and legal pages2:13 Homepage expectations from Google3:00 UX issues (pop-ups, timers, aggressive graphics)3:23 Fake or copied reviews3:41 Building trust with original, useful content4:34 How to stay compliant and get helpConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Google now requires advertisers to confirm whether their campaigns include political ads in the European Union.In this video, StubGroup CEO John Horn explains:-Why Google is asking this question in 2025-How to confirm at the campaign level-Why setting it at the account level is faster and safer-Where to find the option in your account settingsIt’s not a complicated update, but you need to take action to keep your ads running smoothly.Want help with your Google advertising? Get a FREE audit: https://stubgroup.com/free-google-ads-evaluation/Chapters0:00 Intro: Why Google is asking about EU political ads0:18 Where to find the setting in Google Ads0:23 How to confirm at the campaign level0:30 Why the account-level setting is recommended0:46 What to do if you are running political ads0:59 Wrap-up: Simple step, important to completeConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

In this Clicks to Customers episode, John Horn interviews Sani Abdul-Jabbar: Entrepreneur, technologist, and author of Makers: A Slender Knowledge. They dive into why tools alone aren’t a competitive advantage, how agentic AI changes org charts, and why your data and creativity are the real moat. Sani also shares practical frameworks for turning scattered SOPs, ads, and historical results into collaborating AI agents, plus how to price AI products in a fast-moving market and the ethics we must build into AI.What you’ll learn:-How to use agentic AI to preserve organizational memory and compound learning-Turning internal data into a durable moat (and why “features” aren’t tech)-Pricing models that fit today’s AI buyer behavior (credits & pay-as-you-go vs. -subscriptions)-Spotting hype cycles and evaluating AI claims with rigor-Why human values and ethics must be embedded from the startLinks mentioned:Get "Makers: A Slender Knowledge": https://www.amazon.com/Makers-Slender-Knowledge-Sani-Abdul-Jabbar/dp/B0CMQZ7JWC/Connect with Sani on LinkedIn: https://www.linkedin.com/in/sani/Learn more about StubGroup: https://stubgroup.com/Chapters:0:00 Intro0:55 Meet Sani Abdul-Jabbar2:06 From IT & ERP to mobile, blockchain, and AI5:31 Why AI “completes the picture” of data → insights → action7:34 Agentic AI: beyond ChatGPT to collaborating “colleagues”9:13 Your real moat: data + implementation, not tools12:55 Putting agents on the org chart (and why they stay when people leave)15:04 Building a 3-agent ads loop: create → run → analyze → iterate17:20 Buy vs. build: custom agents and lightweight stacks18:52 Pricing AI: credits & pay-as-you-go that match user behavior25:02 Lessons from past tech waves & hype cycles32:01 Feature vs. technology (and the IP test)34:20 Sani’s book: Makers of Slender Knowledge (ethics & human values in AI)39:03 Keep learning: Why the competitive edge is curiosity + action40:21 Connect and closingConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

If your Google Ads account is suspended, there’s a strong chance that the issue is with your website. In this video, we explain why auditing your site is such a critical part of fixing suspensions and what Google looks for when reviewing appeals.To make this easier, we’ve created a comprehensive Guide that covers everything you should check, from essential policy pages (refunds, privacy, disclaimers) to contact information, malware scans, and crawlability issues.Get our free Google Ads Website Audit Guide → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/Chapters0:00 – Intro0:04 – Why website audits matter for suspensions0:14 – Auditing your site before appealing0:27 – How StubGroup handles website audits0:37 – Key pages and policies to include0:50 – Disclaimers and contact info Google expects0:58 – Technical checks: malware and crawlability1:11 – Free Website Compliance Audit Guide1:20 – Expert help from StubGroup

Tim Ferriss used Google Ads to test book titles before launching The 4-Hour Workweek. It was brilliant. But if he tried the same tactic today, Google would likely suspend him.In this video, we break down:- How Tim used ad click-through rates to pick his title- Why sending traffic to an under construction page would trigger Google's Circumventing Systems policy- What Unacceptable Business Practices means in 2025- How ad policies have evolved and what advertisers need to avoid nowThis isn’t about calling out Tim . . . it’s about showing how fast platforms change, and how smart strategies from yesterday could get you banned today.Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/00:00 Introduction – Tim Ferriss’ Title Testing Strategy00:05 The Backstory – Choosing “The 4-Hour Workweek” Title00:14 Using Google Ads to Test Multiple Title Ideas00:22 Ad Headlines as Potential Book Titles00:35 Measuring Click-Through Rates to Pick the Winner00:43 Driving Traffic to an “Under Construction” Page00:59 Why This Would Get You Suspended by Google Today01:03 Circumventing Systems Policy – No “Under Construction” Pages01:10 Unacceptable Business Practices – Promoting Undeliverable Content01:24 Clarifying – Tim Ferriss’ Strategy Was Smart for the Time01:33 How Google’s Advertising Rules Have Evolved01:42 What Worked Then Could Get You Banned Today01:46 Subscribe for More Tips on Avoiding Google Suspensions

Google just introduced a brand new campaign type (AI Max for Search) and it could change how advertisers manage search ads moving forward. In this video, John explores what AI Max is, how it borrows from Dynamic Search Ads, what’s new (like ad group-level location targeting and asset automation), and what we still don’t know.We also unpack Google’s push toward full AI-powered campaign creation and the early beta rollout starting this month.

Businesses often wonder about using single or multiple accounts; this video clarifies that. We address key reasons for each approach, focusing on **Google Policy** and practical considerations. Don't miss these crucial tips for your Google Ads account management.

This is a public service announcement for anyone running Google Ads: be VERY careful who you link your ad account to. ⚠️In June 2025, Google updated its Third-Party Policy—a set of rules for agencies and other businesses managing Google Ads on behalf of clients. One major change? If your Google Ads account is linked to a Manager Account (MCC) that violates this policy, your account could also be paused. 😬In this video, we explain:- What the Google Third-Party Policy is - What’s new in the June 2025 update - Why your account might get flagged or paused - How to fix the issue by unlinking from a violating MCC - Best practices to protect your ad account 💡 If you need help with Google policy compliance, ad account safety, or successful campaign management, visit [https://www.stubgroup.com](https://www.stubgroup.com).Don’t let someone else’s policy violation hurt your business!