Clicks to Customers

Tired of getting spam or low-quality leads from your Google Ads campaigns?
In this video, John Horn, CEO of StubGroup, shares proven strategies for improving your lead quality, cutting out bad traffic, and helping Google focus on the customers you actually want.
You’ll learn how to:
-Identify where low-quality leads come from-Fix issues caused by Display, Search Partners, or Performance Max-Use better ad copy and landing pages to qualify visitors-Set up call tracking and offline conversion imports-Train Google to target the right kinds of conversions
As a Premier Google Partner, StubGroup has managed lead gen campaigns for over a decade. 
And these are the same steps we use for our clients every day.
Let us help you dominate Google Ads: https://stubgroup.com/free-google-ads-evaluation/
Chapters
0:00 Intro0:19 Why lead quality matters0:51 Common culprits: Display, Search Partners, Performance Max2:57 How to improve clarity in ads and landing pages4:51 Using form captures to filter spam5:21 Adding friction to qualify better leads6:01 Why call tracking is essential6:47 Bidding toward real conversions (not spam)8:31 How offline conversion tracking works9:53 Advanced strategy: Uploading “bad leads” to diagnose issues10:28 Summary + next steps
Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

If your Google Ads account has been suspended for malicious software, this video walks you through exactly what that means and how to fix it.
StubGroup’s CEO, John Horn, explains what Google is flagging, how to identify real threats or false positives on your site, and how to successfully appeal a suspension.
In this video, you’ll learn:
-What triggers a malicious software suspension-How to scan your site for hidden malware or links-What to include in your appeal to Google-Why Google’s system sometimes stays “stuck” even after fixes-How StubGroup can help you recover faster
Download our FREE Website Audit Guide (along with other free guides) by visiting our Google Policy Center → https://stubgroup.com/stubgroup-google-policy-center/
Hire the experts to fix your Google Ads Malicious Software suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-malicious-software-suspension/
Chapters
0:00 Intro0:12 What “malicious software” means0:33 Common causes of the suspension1:18 Why Google rarely gives clear details1:31 How to scan your website for malware2:01 Fixing and documenting your cleanup2:20 How to prepare a successful appeal2:56 When Google stays “stuck” after your fixes3:15 How StubGroup can help
Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

If people are using ChatGPT, Gemini, Grok, Claude, etc. to find products and services, will your business show up?
John Horn, CEO of StubGroup, explains how Generative Engine Optimization (GEO) works, and why it’s the next evolution of search visibility. Just like SEO helped businesses rank on Google, GEO helps you get featured in AI-generated answers from ChatGPT and other models.
In this video, you’ll learn:
-What Generative Engine Optimization (GEO) means-How AI search differs from Google SEO-Why showing up in ChatGPT results matters for your business-How StubGroup helps clients optimize for these new AI engines
Don’t get left behind! Businesses already ranking on ChatGPT are gaining a MASSIVE edge.
Let us help you leverage the power of GEO: https://stubgroup.com/
Chapters
0:00 Intro0:04 Why businesses need to rank on ChatGPT0:26 Rise of AI-powered search (ChatGPT, Gemini, Claude)0:36 What Generative Engine Optimization means0:50 How GEO compares to SEO1:06 What StubGroup is doing to help clients rank1:16 Why GEO is changing faster than SEO ever did1:32 How to stay ahead of the competition1:45 Closing and call to action
Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

If your Google Merchant Center account is suspended and you’ve been asked to complete video verification, here’s everything you need to know.
John Horn, CEO of StubGroup, explains what this new beta program means, who it applies to, and what to expect during the verification process. 
This includes how to avoid mistakes that could slow down your reinstatement.
In this video, you’ll learn:
-What Google’s new video verification process is-How to correctly answer Google’s business-type questions-What to include in your continuous video submission-Common pitfalls that can cause verification failure-Why this new beta could expand to more Merchant Center suspensions
Fix Your Google Merchant Center Misrepresentation Suspension → https://stubgroup.com/how-to-reverse-a-google-merchant-center-misrepresentation-suspension/
Access our FREE guides here → https://stubgroup.com/stubgroup-google-policy-center/
Chapters
0:00 Intro0:08 What is video verification?0:21 When Google started testing it0:47 Where to find the verification notice1:10 How to answer the three business-type questions2:02 Why accuracy matters in your answers2:16 What to include in your video (requirements by type)2:54 Continuous video rule explained3:13 Pros and cons of this new system3:47 Why some videos may still fail4:06 What to expect as Google expands this beta4:15 How StubGroup can help
Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Being a Google Premier Partner helps StubGroup generate better returns for our clients.In this quick video, Yuki Yuan (Strategic Agency Manager at Google) sits down with John Horn (CEO at StubGroup) to discuss how hard it is to get into Google's Premier Partner program and the benefits that come from being in the program.Would you like a top Google Premier Partner managing your Google advertising? Start here: https://stubgroup.com/free-google-ads-evaluation/

In this case study, John shares how StubGroup helped an agency fix their client's Google Merchant Center and Google Ads account suspensions.You’ll learn:-Why agencies often turn to StubGroup for suspension recovery.-How Google Merchant Center suspensions can trigger Google Ads account suspensions.-What key website credibility fixes (policy pages, About Us, FAQs, contact info) made a difference.-How a hidden functionality error nearly cost this client their ad account.-The step-by-step process we used to appeal and reinstate both accounts.Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Helping Another Agency’s Client0:20 Why Agencies Hire StubGroup0:50 Common Concerns About Client Trust1:15 Case Study: E-commerce Power Tools Store1:32 Two Suspensions: Misrepresentation & Terms/Conditions1:55 Why Fixing Merchant Center Comes First2:20 A Privacy-Focused Client Challenge2:53 Website Audits & Policy Updates3:18 Fixing Functionality Issues (Cart Errors)4:29 Successful Appeal & Full Reinstatement4:53 Takeaways: Helping Agencies & AdvertisersConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

If you manage Google Ads for clients, few things are scarier than seeing the red suspension bar.In this video, StubGroup CEO John Horn explains:-How to talk to your client when their account is suspended-Why suspensions aren’t always your fault-A 3-step process to fix suspensions: Audit the ad account, audit the website, audit the online footprint-How agencies can partner with StubGroup to resolve suspensions (including white label support)Read the full 2025 Suspensions Report → https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Agencies facing client suspensions0:31 Be transparent with your client0:56 Why suspensions aren’t always your fault1:36 Step 1: Audit the ad account1:39 Step 2: Audit the website1:42 Step 3: Audit the online footprint1:54 Fix issues and start the appeal process2:03 How StubGroup partners with agencies2:27 Helping agencies fix their own suspensions2:34 Closing: How to get helpConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

What is a Comparison Shopping Service (CSS), and why does it matter for advertisers in Europe?In this video, John Horn (CEO of StubGroup) breaks down:-What CSS platforms are and how they work-Why Google Shopping itself is considered a CSS-How EU laws require Google to allow competing CSSs-The fees and performance differences between Google Shopping and third-party CSSs-How advertisers can choose the best CSS for their strategyWant help with your Google advertising? Get a FREE audit: https://stubgroup.com/free-google-ads-evaluation/Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Struggling with a Google Ads Circumventing Systems suspension?We’ve released a free guide to help you understand and resolve this issue. In the guide, you’ll learn:-What the circumventing systems policy is-The most common reasons accounts trigger this suspension-Real case studies of how StubGroup has fixed this problem for clients-Resources to audit your own ad account and website👉 Download your free guide by visiting our Google Policy Center: https://stubgroup.com/stubgroup-google-policy-center/Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

Google is phasing out the Content API for Shopping and replacing it with the Merchant API.And EVERY e-commerce advertiser will be impacted.In this video, John Horn (CEO of StubGroup) explains:-What the Merchant API is and how it works-The deadline for switching (August 18, 2026)-What Shopify, WooCommerce, and other platforms are doing for advertisers-What to do if you rely on a custom API connection-Why you should act early to avoid issues with Google Merchant CenterWant help with your Google advertising? Get a FREE audit: https://stubgroup.com/free-google-ads-evaluation/Chapters:0:00: Intro: Google’s update for e-commerce advertisers0:09: From Content API for Shopping → Merchant API0:32: What the API does for your product data0:51: Why Google is making this change1:10: Deadline: August 18, 20261:31: Risks if you don’t update in time1:35: What Shopify, WooCommerce & big platforms will handle for you1:58: Confirming your platform’s readiness2:08: Custom API setups: what you must change2:25: Why you should start early2:50: How StubGroup can help with e-commerce advertisingConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/