Clicks to Customers

In this episode, discover the future of digital advertising in this chat with John the CEO of StubGroup, and Digital Analytics expert Simon Poulton.
They discuss the critical topic of Google Chrome phasing out third-party cookies in 2024 and how it impacts the landscape of online marketing.
Learn about the shift towards First-Party data, innovative strategies, and practical advice to stay ahead in the ever-evolving world of digital advertising.
🚀 Dominate your Google Ads and grow your business with StubGroup: https://stubgroup.com/
🔍 Learn more about Simon Poulton and his expertise: https://www.spoulton.com/
📚 Video Chapters:
0:00 Introduction to the Discussion
0:23 Meet Simon Poulton - Digital Marketing Strategy & Analytics Expert
1:11 Engaging Conversation Starters
1:45 Understanding Cookies in Digital Advertising
5:16 Comparison: First-Party vs Third-Party Cookies
6:51 Changes Post-Third-Party Cookie Era
15:08 Impact on Various Google Ads Services
17:53 Effect on Large-Scale Advertisers
20:19 Preparations for Advertisers in the New Era
24:31 Discussion on Google Tag Manager (GTM) Server Side
26:47 Tools Recommended by Simon Poulton
31:39 Exploring Advanced Advertising Services
34:29 Complexity in Managing Google Ads
37:53 Positive Aspects of the Upcoming Changes
40:49 Contacting Simon Poulton for Expertise
42:04 Wrapping Up the Insightful Session
🛠️ Tools and Platforms Discussed:
Tealium: https://tealium.com/
Adobe Alloy [Adobe Experience Platform Web SDK]: https://experienceleague.adobe.com/docs/experience-platform/edge/home.html?lang=en
🌐 Connect with StubGroup on Social Media:
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🐦 Follow us on Twitter: https://twitter.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
#DigitalMarketing #GoogleAdsExpert #FirstPartyData #OnlineAdvertisingStrategies #DigitalMarketingTrends #StubGroup #SimonPoulton #AdvertisingInsights #MarketingStrategy #GoogleChromeUpdate #CookielessFuture #seo

Wondering what changes you can expect in Google Merchant Center Next?
🚀 Join John in an insightful chat with Ty, one of our team members at StubGroup.
Ty shares with us his predictions for 2024, focusing on the exciting developments that include potential freeware for watermark removal, themed background expansion, and the game-changing prospect of 360 imaging in Google Ads.
🔍 Dive into the details and get ready for the next chapter of Google Merchant Center.
Exciting times are ahead in the world of Google Ads!
#GoogleAds #2024Predictions #DigitalMarketingInsights #GoogleMerchantCenterNext

Evaluating your marketing agency's performance? Curious about teaming up with StubGroup, a Google Premier Partner?
This week, Becky, Will, and John discuss our dedication to transparent communication, our personalized onboarding process, and our commitment to exceptional results.
Learn more about partnering with us as we help you dominate your Google Ads!
#MarketingStrategy #GooglePremierPartner #GoogleAds

📣 TOP SECRET FEATURE ALERT 📣
Google Product Studio - a game-changer in product advertising!
John reveals how this revolutionary tool enhances product listings, amplifies advertising impact, and drives sales.
Get started with the full tour now!💡 #GoogleProductStudio #AdvertisingInnovation #ProductMarketing

'What You Need to Know About Ads in 2024,' is your comprehensive guide to navigating the sea of digital advertising platforms.
Learn about new trends, effective PPC platforms, the power of remarketing, niche platforms and more. This is essential knowledge you won’t want to miss! 📈💡
#DigitalAdvertising #PPC2024 #BusinessGrowth #AdPlatforms

Explore the Future of Google Ads in 2024 🌟
Join John to discover key insights about platform changes, upcoming Google Merchant Center updates, the latest on Product Studio, and essential PPC strategies.
Gain the edge for excelling in Google Ads this year!
#GoogleAds2024 #DigitalAdvertising

Google is secretly changing what your ads say. In this podcast we explain Automated Assets, what they are, how to turn them off in your Google Ads account, and whether you should or shouldn't use them (hint: it depends).
💪 Dominate Google Ads and grow your business: https://stubgroup.com/

In this podcast, we explain how you should be using ROAS in conjunction with other metrics like MER to track the effectiveness of your advertising campaigns.
💪 Dominate Google Ads and grow your business: https://stubgroup.com/

In this podcast, we discuss Google's new policy called "Limited Ads Serving" its negative effects on ad performance, and how to avoid these effects.
💪 Dominate Google Ads and grow your business: https://stubgroup.com/

In this video, we cover a variety of topics to improve your ads, including using AI.
💪 Dominate Google Ads and grow your business: https://stubgroup.com/