Monetize Your SaaS Product Effectively with Dan Balcauski

In this episode of Clicks to Customers, John sits down with Dan Balcauski, founder and Chief Pricing Officer at Product Tranquility, to demystify B2B SaaS pricing. Whether you’re a B2B SaaS CEO, marketer, or product manager, this episode is packed with actionable insights to help you price smarter and grow your business.

Dan shares:

• How value and pricing are connected

• The 3 C’s of pricing: Cost, Competition, Customer Value

• Frameworks for choosing between per-seat and usage-based pricing

• The biggest mistakes SaaS companies make with pricing

• How AI is shaping SaaS pricing strategies

Connect with Dan -------------------------------------------------- Visit Product Tranquility: www.ProductTranquility.com Follow Dan on LinkedIn: https://www.linkedin.com/in/balcauski/ Listen to Dan’s podcast: https://www.producttranquility.com/saas-scaling-secrets/ Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://twitter.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/