”Marketers Get Analytics WRONG” — And How to Fix It | Matt Bailey on Clicks to Customers

In this episode of the Clicks to Customers Podcast, StubGroup CEO John Horn sits down with Matt Bailey — marketing educator, author, podcaster, and founder of SiteLogic — to talk about what marketers often get wrong about analytics and how to fix it.They cover:-Why most marketers aren't trained in analytics-How to align marketing with business goals-Tactical tools Matt recommends (including Piwik PRO)-How AI is changing SEO and content strategy-Why YouTube is Matt’s favorite long-term organic play-What marketers should know about TikTok in 2025📌 Whether you're a marketing pro, team leader, or just getting started, you'll walk away with clear, actionable insights to level up your strategy.🔗 Links mentioned:Learn more about Matt’s training: https://www.sitelogic.comExplore StubGroup: https://www.stubgroup.com👤 Connect with our guest:Matt Bailey — https://www.sitelogic.com💡 Want help turning clicks into customers? Book a free strategy session with StubGroup at https://www.stubgroup.com#ClicksToCustomers #StubGroup #MarketingAnalytics #DigitalMarketingStubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Google advertising agencies in the world.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/🎬 Chapters0:00 – Intro0:25 – Meet Matt Bailey: Author, Trainer, Podcaster1:00 – The biggest marketing skill gap2:20 – Why marketers struggle with analytics4:00 – Strategy before channels5:40 – Content vs channels6:10 – Matt’s favorite analytics tool8:40 – Cookie tracking challenges10:00 – How to use analytics to improve UX12:00 – What conversion data really tells you13:30 – SEO vs business results14:00 – AI and the future of search16:45 – AI-generated content: worth it?18:30 – Ranking in AI tools like ChatGPT20:00 – Why video matters for marketers22:00 – Using analytics to evaluate video impact23:00 – A/B testing tools & CRO best practices24:30 – Why YouTube = compound interest26:00 – Organic vs paid marketing: the reality28:00 – Should marketers still be on TikTok?30:00 – Who Matt’s training is for32:00 – Wrap-up & where to find MattConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/#googleadsaccount #googleads #accountsuspended #StubGroupWelcome to the Clicks to Customers podcast! StubGroup CEO John Horn hosts a special guest in this episode. Get insights and tips on turning clicks into customers, as well as online advertising and business growth with these excellent marketing insights. #DigitalMarketing #LeadGeneration #GoogleAds #MarketingShow #OnlineMarketing