Does Google Shopping Allow Subscriptions? Policy Updated (October 2025)

Can you advertise subscriptions through Google Shopping? 

The short answer: Yes for some, and no for others.

StubGroup CEO John Horn breaks down Google’s October 2025 policy update, explaining which product categories are now allowed to advertise subscriptions and what compliance steps you need to take.

You’ll learn:

-Which categories now qualify for subscription listings (e.g., apparel, coffee, pet supplies)
-The exceptions that existed before October 2025
-How to set up your Merchant Center feed correctly
-What transparency and disclosure requirements Google expects

If you sell subscription products or want help navigating policy changes, reach out to our team at StubGroup.

Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/

Chapters:
0:00: Can You Advertise Subscriptions on Google Shopping?
0:25: Google’s October 2025 Policy Update Explained
1:03: Categories Eligible for Subscription Ads
2:06: Google’s Past Inconsistencies and Clarifications
2:52: Feed Setup and Category ID Requirements
3:05: Existing Exceptions: Software, Magazines, Mobile Devices
3:55: Subscription Feed and Landing Page Rules
4:35: Why These Changes Matter and How to Stay Compliant
4:50: Get Help with Google Ads & Policy Compliance

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